How Dentists Can Attract New Patients Online (Without Breaking Advertising Rules)
New patients want reassurance, clear information and an easy way to book. Here is how to provide all three, accurately and within your professional rules.
Dental advertising is regulated. Check your regulator’s current guidance, and make sure claims, titles, reviews and fee information are accurate and compliant.
Practices attract new patients by explaining treatments in plain language, introducing the team accurately, making appointment requests easy, keeping location and hours clear and sharing genuine feedback responsibly. Calm, accurate and welcoming wins more trust than promotional claims.
What new patients want
They look for a nearby practice, clear treatment information, a sense of who they will see, ease of booking and reassurance if they are nervous.
The 6-step plan
- Complete your Google Business Profile with accurate details. See the setup guide.
- Explain treatments simply, and what to expect at each visit.
- Introduce your team with accurate professional details.
- Create a new patient page: how to register, what to bring, access details.
- Make booking easy: phone, form or link, agreed with your systems.
- Respond to reviews professionally, never sharing patient details. See how to handle bad reviews.
Stay within the rules
- Keep claims factual and verifiable.
- Display professional titles and registration details correctly.
- Be careful with before-and-after images and testimonials.
- Do not use patient information in public replies.
- Keep the website free of confidential data and clinical records.
See our dental practice websites page.
Plans from £39/month, with terms confirmed in writing first.
See dental websitesBook a 30-minute callFrequently asked questions
Can I show patient reviews?
You can link to genuine reviews, subject to your regulator’s guidance. Never invent them or share private details.
Can the site take appointment requests?
Yes, via a form or booking link, but keep clinical information off the website.
Will this guarantee new patients?
No. It improves clarity and visibility, but patient numbers depend on many factors.
Get Your Business Website provides small business websites on simple monthly plans covering design, hosting, maintenance and on-page SEO foundations. Plans start at £39/month (Starter), £79/month (Growth) and £149/month (Pro). These are proposed starting prices, and scope and terms are confirmed in writing before you commit.
Contact: hello@afaqdesign.com or book a 30-minute call.
Ready to welcome more patients?
Tell us about your practice and what you want your website to do.