How clients choose

Owners want to know you understand businesses like theirs, will explain things clearly and will not surprise them with fees. They look for reviews, a clear service description and an easy way to talk.

The 6-step plan

1. Describe services in plain language: bookkeeping, tax, year-end, payroll and VAT, only what you offer.
2. Say who you help, such as sole traders, limited companies or landlords.
3. Explain how you charge, such as fixed monthly fees.
4. Write helpful guides that answer owners’ common questions.
5. Offer an easy intro call. See booking and reminders.
6. Collect reviews where your rules allow. See how to get more reviews.

Professional rules to respect

• Show titles, credentials and registrations accurately, as your professional body requires.
• Keep confidential client data off the website.
• Make fee and service claims accurate and clear.
• Follow privacy rules for forms. See privacy policy guide.

See our accountant websites page and how to write an About page.

Frequently asked questions