The temptation is obvious: ask AI to write your whole website and be done in an afternoon. The result is usually bland, repetitive and sometimes wrong, which does not persuade customers or search engines.

Is AI-written content bad for SEO?

Google has said that it focuses on whether content is helpful and trustworthy rather than on how it was produced, and that using automation mainly to manipulate rankings goes against its spam policies. In practice, that means low-effort, copied or inaccurate text is a risk, while useful content based on real expertise is fine however you drafted it.

A workflow that works

1. Start with your facts. List your services, areas, process, prices or starting prices, and real examples.
2. Outline the page yourself: the questions a customer asks, in order.
3. Ask AI for a first draft from your outline and facts, not from nothing.
4. Rewrite in your voice. Replace vague phrases with specifics, and cut filler.
5. Add proof: real examples, photos and reviews.
6. Fact-check everything, especially prices, qualifications, dates and claims.
7. Add your SEO basics: a clear title, descriptive headings and useful internal links.

Prompting tips

• Give it the audience, the goal and the tone you want.
• Supply your real details, and tell it not to invent facts or statistics.
• Ask for several short options rather than one long page.
• Ask it to point out anything it is unsure about.
• Use it to tighten and simplify your own writing, which often works better than starting from scratch.

Checklist before you publish

1. Is every fact, price and claim true and current?
2. Does it sound like you, rather than a brochure?
3. Does it include specific details that only your business could write?
4. Is it free of invented stats, reviews or quotes?
5. Does it answer the questions real customers ask?
6. Does it have a clear next step?

See also how to write an About page and how to get recommended by AI search.

Frequently asked questions