Too Busy to Market Your Business? A Simple 2-Hour-a-Week Routine
Marketing is the first thing to slip when work is busy, and the first thing you miss when work dries up. A short, repeatable routine keeps enquiries coming without taking over your week.
Block two hours a week for four small jobs: ask for reviews and referrals, reply to and follow up enquiries, check your website and profile, and publish one useful thing. Then spend half an hour each month looking at your numbers. Consistency matters more than intensity.
Big marketing pushes usually fade within weeks. A small routine that fits around real work lasts, and compounds.
Why a routine beats bursts of effort
- Reviews, referrals and content build up over time.
- Regular follow-up catches enquiries before they go cold.
- Small website checks prevent silent problems.
- Fixed time removes the decision about when to start.
The weekly two-hour routine
30 minutes: reviews and referrals
Message customers whose job just finished, asking for a review with your direct link, and politely ask whether they know anyone else who needs your help. Reply to any new reviews. See how to get more Google reviews.
30 minutes: enquiries and follow-up
Reply to all open enquiries, chase quotes you sent a few days ago and update your list of leads. See AI lead follow-up for ways to speed this up.
30 minutes: website and profile check
Test your contact form, check your phone number and hours, and look at your Google Business Profile for new questions or messages. Add one new photo of recent work.
30 minutes: one useful thing
Publish something helpful: a short post answering a customer question, a project photo with a caption or an update to a service page.
The monthly 30-minute check
- How many enquiries came in, and from where?
- How many became jobs?
- What did customers ask most often? Turn it into a page or FAQ.
- What is one thing to fix on your website next month?
Our monthly plans include hosting, upkeep and a clear website, so your two hours go on customers, not on fixing the site.
See monthly plansBook a 30-minute callMaking it stick
- Put the same two hours in your calendar every week.
- Keep a simple checklist so you never wonder what to do.
- Automate the repetitive parts. See 10 tasks to automate.
- Start with 30 minutes if two hours feels too much.
For a deeper plan, follow our 30-day lead plan.
Frequently asked questions
Is two hours a week enough?
It is enough to keep the basics running and to build slowly. Competitive markets may need more, but consistency matters more than quantity.
What if I have no time at all?
Start with fifteen minutes: ask one customer for a review and reply to one open enquiry. Build from there.
Should I outsource marketing?
You can outsource parts of it, but the review and follow-up habits are best kept in-house, since they rely on your customer relationships.
Get Your Business Website provides small business websites on simple monthly plans covering design, hosting, maintenance and on-page SEO foundations. Plans start at £39/month (Starter), £79/month (Growth) and £149/month (Pro). These are proposed starting prices, and scope and terms are confirmed in writing before you commit.
Contact: hello@afaqdesign.com or book a 30-minute call.
Short on time for your website?
Tell us about your business and we will take the website off your to-do list.